Disney. With over 200 million likes on its various Facebook pages, it is one of the strongest and most recognizable brands in the world. Their movies and TV shows are shown in many countries around the world, airing to hundreds of millions.
They have a huge presence on social media, with their approach towards it being informational, rather than super commercial. They give fans the latest and best information on new movies and upcoming events. This is pretty clear if you have ever seen social media from Disney. The content that is shared on the Disney Living Facebook, Twitter and YouTube pages all attempt to connect with its audience. It’s not always product-driven — many of the communications are casual and created to interact with fans. Here is an example, which shows a behind the scenes look at ‘Cars’
One way in which Disney adapted social media was to make their own website ‘Disney Family’. They realized that parents were willing to share their lives and embrace a sense of community online. The website is aimed at mothers and was created to give users the chance to make connections with other parents who are dealing with similar experiences. Asking questions and getting answers is a big part of social media. Although Disney is on all social media sites, it’s a great way to separate from those and create their own form of interactions. This was created in 2008 but continues to be a great source of media for their target audience; check it out at Disney Family!
The chairman of Disney’s consumer products is Andy Mooney, who states, “Social media is fundamental to the nature of how we communicate with the fans” and that “The tone and the content is more causal and insight-based and insider-based, especially for the most ardent fans of the franchises.” He knows what he is talking about. Disney has used the invention of social media as a way in which interaction and communication online can sell their products in ways not seen before this invention. In the past you would see a commercial on TV, but now you can gain instant access on YouTube to find out new information and have a more personal advertisement. A good way in which Disney has done this is by using Videos of John Lasseter, the chief creative officer within the company, to introduce new toys and show you how they work. Take a look!
What do you think about this approach? It definitely feels more like he is talking to you rather than a TV commercial would. Out of all social media YouTube feels like the best way for Disney to get information across to their audience. Being a Movie and TV company the visual aspect is perfect for everyone involved.
Disney will continue to build on their amazing reputation as one of the world’s biggest companies, the use of social media will certainly be a huge help! Interacting and communicating with fans is something you would definitely relate to the Disney ‘brand’. So as Disney and social media both continue to grow there is only one way in which their partnership can go… to infinity and beyond! 
The Film industry and social media 